Paddy Power Plc

paddy field designer Plc Introduction My name is Maureen Hogan and I am doing a level 6 advanced administration and my assignment is to research rice paddy Powers Bookmakers Plc Aims * A brief history of t makeup * Organisation type, and vault of heaven in which it operates * A detailed analysis of the organisation goals and objectives * Particular trouble should be given to the customer service policy of the organisation * An organisation chart and comment on whether it has Flat or Tall wariness structure * Analysis of its products, services, locations, pricing and marketing strategy * Profile of competitors take a shit a SWOT analysis for the organisation and explain the points you make * draw a PESTS analysis for the organisation and points raised here need to be explained also History Paddy Power is a fourth contemporaries Irish bookmaker his great grandfather Richard, started the family line of merchandise back in 1898 from his native Tramore Co. Waterford. Richard Pow er business grew to become one of the most respect and well known bookmakers in Ireland.Paddys grandfather, Paddy, then took over the family business and passed it in turn on to Paddys father David. In the 1980s anticipate tax in Ireland was halved which caused an influx of the big UK betting firms. This put the Irish bookmakers under fierce competitive pressure and it was in this time that David Power merged his family betting shops with John Corcoran of Patrick Corcoran bookmakers and Stewart Kenny of Kenny OReilly bookmakers.The Power name was retained due to its resonance with Irish punters, and Paddy name was used to emphasise the orders origins. Paddy fatigued his school holidays working for his father at various Irish racecourses, and in summers marking the boards in many Paddy Power betting shops. subsequently graduating from Dublin City University Paddy started working full time for the company where he now holds the position of Communications Director. Paddy is one of the dress hat known bookmakers today with regular appearances on TV and radio crosswise the UK and Ireland. Organisation