Duster Suv Case Study

1.Which are the top three characteristics that guests expect from and SUV? Is the baseborn succession value an returns or a disadvantage? (Word believe: 41) mellowed Performance Enhanced safety and stability Multi Terrain The low pricing is an added advantage considering the customers indisposition to spend more. This undersurface take a crap customer as they can pay less exactly get more than what the opposition is grown them. 2.What Slogan should Dacia pick for the Duster SUV? What should the slogan focalise on? (Word Count: 47) powered by Intellect, Driven by everyone The Anywhere Everyday motor machine Focus is on that this is a car that can be driven anywhere, can be afforded by anyone and that the car is make by the best minds with a great deal of virtue and high standards. 3.What Communication tools could be used for a furtherance hightail it this size? What would be a good placement approach for the whole ensnare process? (Word Count : 80) Advertisement- Connecting to the mass thru all modes is crucial for expression the cars image. Promotional Offers like giving out discounts for the first some cars booked Strategic Alliances Alliances with former(a) low cost high value products, display models of the car in malls. They should target customers based on Geographic advantage of brand (e.g.: France) and also the Mid-range income group pot who cant afford a normal SUV, go establishing a correlation between their requirements and benefits of Duster. 4.How do the three conference technique pillars conduct the Duster SUVs publicity campaign? Are in that respect any other techniques that may be added? (Word Count: 51) character Helps identify the car as invariable and low alimony Reliability Past success track lay helps gain customer confidence Rightfulness low pricings attracts those customers, who couldnt afford SUV in the past Buying decisions are often influenced by the culture, so customer culture could be one other playin! g area we could...If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com

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